Tuesday, October 12, 2010

AT&T Rethink Possible - Blanket Commercial

After viewing the work of Christo and Jeanne-Claude today in class (and never before), it seemed very familiar to something I have seen in the past. It was the orange color of the fabric, the arrangement of the work, and the location that reminded me of an AT&T commercial.

However, the purpose of AT&T is to not connect the people to the earth but promote their service. In other terms they are connecting people to people. Also, the artists were not involved in the making of this commercial in any way.

Not only does this show the influence artists have on today's culture, but also a return to the importance of art and attempt for today's society to connect with the Earth. This commercial is also important in that it shows a return to a simplistic concept rather than a complicated one that a commercial usually uses to get a point across. As stated in Overlay "As Robert Roseblum has pointed out, the spirit of drastic reform often coincides with the return to extreme simplicity or "therapeutic geometry" (77). This is definably an approach I will look for next time I watch a commercial. 

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